1. Customer satisfaction is our utmost priority. We are committed to working with investors, customers and consumers to establish a mutually beneficial scenario set on the foundation of honesty and win-win approach.
2. To innovate marketing strategies with the use of modern digital technologies.
3. Continue to grow and embrace the future challenges by integrating business resources and developing new shared-benefits models, to become an entity that is trusted by shareholders and stakeholders.
1. Humanity: To embrace international diversity, have mutual respect, cooperation, fulfil promises and gain trust.
2. Integrity: To comply with social ethics.
3. Innovation: To embrace changes, adhere to innovating spirit.
4. Technology: To keep abreast with the latest development in e-commerce and the latest update in digital technology.
5. Management: To ensure the long-term healthy development of the company and to maximize the value of the members and investors’ assets.
6. Excellence: To relentlessly pursue service and quality excellence.